How to leverage mobile marketing for increasing sales during the holiday season?

 How to leverage mobile marketing for increasing sales during the holiday season?

In a recent survey, Marketlive reports that almost 16 percent of the participants responded that they usually do all their online shopping via smartphones or tablets only. Provided further that according to the National Retail Federation (NRF) in the holiday consumer spending survey, more than fifty percent of buyers who have their smartphones or tablets use these devices to search and purchase holiday presents.

While mobile apps, mobile commerce, and QR codes have been around for several holiday seasons, some retailers are still not availing the benefits of these critical marketing and sales tools--or are using them ineffectively. It may be costing a considerable loss to the business.

 

If you want to take the maximum benefits of smartphones, the following are a few pieces of advice that can improve your sales during this holiday season.

• Make your website mobile-friendly 

Twenty-two percent of people perform Google searches using smartphones- says Ron Rule, the vice president of e-commerce at Infusion Brands and an e-commerce blogger. If you are not actively promoting the products on your e-commerce website or your website is not of mobile-friendly design, trust me, you are missing out on whole traffic.

• Make sure your mobile app is cross-platform.

Deploying to  mobile presence across all key platforms in this shopping season can maximize your potential customers' reach.  

• Use QR codes

To make most mobile phones this holiday online shopping season, retailers need to keep smartphone customers in the store. By scanning QR codes, the evolving technology takes the customers to online product pages. Additional information on the product is available to the customer, including item comparisons, reviews, price comparisons, and the option to purchase instantly.

• Create a mobile special (discount or coupon)

The National Retail Federation believes that sales offers, deals, and discounts are the essential factors for shopping. Buyers always look for better deals from their favorite retailers during the holiday season. The sellers can reach their prospective buyers by sending them personalized, time-sensitive deals through emails or SMS.

• Use geo-targeting

Geo-targeting technology is an advanced option available to tap consumers on the shoulder while they are leaving. Almost every seller is searching for a suitable deal and can ping the customer when they are walking by the store to let them know about the specific discount or promotion.  

• Participate in social gifting apps

Social gifting and the use of apps like treater and wrapp for sending presents via Mobile phones will be significant this holiday season. With these apps' help, it becomes easier for retailers who would not leverage an app to enjoy the mobile space and reach more customers than ever before. 

• Embrace showrooming

It is an approach in which salespersons check-out consumers' work and assist prospective buyers using iPhones and tablets because it is a non-invasive technique to help customers at the time of purchase. It provides benefits to both (consumer and seller) by busting those long holiday lines. It will help if you used optimized store apps to detect people in the store and offer them all the required information about the product, new deals, shopping list. And all of these may help to turn all the mobile-assisted buyers into loyal customers.

• Deploy mobile cash registers 

With the evolving technology, big business houses can check out their customers anywhere in the store. This practice can drive the immediate purchase so that customers will not change their minds afterward and reduce lines and, hence, barriers to paying. 

• Do not update your mobile apps during the holiday season.

As a buyer, you should not update your mobile application software during the holiday shopping season because sometimes users can be busy and forget to update apps. It may cause you to lose your prospective sales during the sale season.

Almost all of us sleep by putting our mobile phones under our pillow and like to check it after waking up. It's completely fine to admit that we are all addicted to our phones so much that we keep checking it. Like mobile phones became an essential part of our daily life, mobile marketing is also ruling over the business world. And trust me, many businesses are performing very well with the help of different mobile marketing strategies; you can also try out the following methods to improve your mobile marketing tactics and boost your sales.

• Compare your desktop and mobile performance.

It will help if you compare the number of clicks, conversion, impression, converted clicks, etc. occurring through mobile phones as opposed to desktops during a significant time. If the number of clicks is high or satisfying, you should get yourself ready to start a mobile PPC campaign.

• Make mobile bid adjustments.

If you want more visibility of your ads, the role of mobile bid adjustment comes into play. You may increase your bids upto 300 percent, and if you are still confused, you can use Google formula.

• Create mobile preferred ads

Every ad group that appears on the phones should have two desktop ads and two mobile-focused ads testing against each other. If you have not created mobile preferred ads, Google will serve the mobile devices' desktop ads. 

• Ensure your PPC landing pages are mobile-friendly 

As per the recent survey, 57 percent of users exit your website if it takes more than 3 seconds to load, and 30 percent of users will bounce off your site if it is not optimized for mobiles. Generally, your desktop landing pages will not provide you a satisfactory mobile experience. If you want a good and responsive landing page that is mobile-friendly, you should take expert advice and generate your PPC campaign landing pages.

• Utilize call tracking to report mobile success easily.

Almost 43 percent of search-related conversion happens over the phones, and 65 percent of business houses agree that phone calls are the highest quality and most valuable source of leads. It will help if you take care of the following things to convert and capture your mobile phone's audience.

• Determine the value of your mobiles
• Adjust your budget accordingly
• Create an excellent mobile experience
• Track the phone calls

• Master the holiday-related push notifications 

Push notifications are a fantastic strategy to target the prospective customer base with last-minute promotions, unique campaigns, and amazing deals.

• Concise everything 

While making PPC ads for desktop, we have to take care of the provided limited space, and it becomes even more difficult in the case of drafting PPC ads for mobiles. They demand extremely refined writing and design. 

• Mobile-first strategy

A mobile-first strategy is an approach to innovation that maintains digital technology should be designed for smaller devices, then scaled up. Because mobile designs are more complicated than desktop, the mobile-first approach makes it easier to adapt responsive mobile designs to larger screens and devices.

• Mobile-friendly email marketing

A mobile-friendly email design is a "scalable design" because it is a scaled-down version of a desktop message. Employing this method, you would create one plan that prioritizes the mobile reader's needs. Mobile-friendly email marketing Strategy covers how a brand will use mobile phones in the hands of their prospective customer base. A phone or tablet allows people to go on the web, search, receive social status updates, read emails, and use all kinds of apps.