What is PPC ?

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 What is PPC?

Before diving into an explanation of how PPC works, it’s important to understand this type of advertising and how it fits into an overall successful marketing strategy. PPC stands for “pay-per-click”. This is a form of advertising in which you set a budget for your ads on a given platform, such as Google or Facebook, and then only pay for the clicks you receive. There are a variety of similar types of advertising, such as pay-per-impression or pay-per-view; all of these work on the premise that you pay only when the intended interaction—views, clicks, or impressions—occurs.


Pay-per-click advertising can play an important role in your business’s broader online marketing campaign. It can be especially useful for specialized, time-sensitive campaigns, to directly address competitors, or to break into new geographic markets. However, PPC advertising can be far too expensive, time consuming and temporary, if used as the sole approach, for your online marketing presence. Instead, it should be used in the context of a strategy that includes strong analytics, Search Engine Optimization (SEO), content and video development, as well as social media presence.

In this blog, you’ll find answers to the following questions:

  • How Does PPC Work?
  • How Can I Get the Most Out of PPC?
  • Why Use PPC?
  • How Much Does PPC Cost and Is It Worth It?
  • What’s the ROI on PPC?

If you are already using PPC, and want to learn how to optimize your campaign, please request your complimentary PPC evaluation.

How Does PPC Work?



Pay-per-click (PPC) advertising is a broad category, which includes a wide variety of platforms and mediums. However, most kinds of PPC ad campaigns can fit into one of two categories: Google Ads and Social Media Advertising.

Pay-per-click advertising can play an important role in your business’s broader online marketing campaign. It can be especially useful for specialized, time-sensitive campaigns, to directly address competitors, or to break into new geographic markets. However, PPC advertising can be far too expensive, time consuming and temporary, if used as the sole approach, for your online marketing presence. Instead, it should be used in the context of a strategy that includes strong analytics, Search Engine Optimization (SEO), content and video development, as well as social media presence.





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